Juice 107.2 ‘Made in Brighton’ sonic re-branding
Client – Festival Productions for Juice 107.2
Status – Complete
Having been involved in the Brighton music scene for over ten years, simonsound was ideally suited to creating audio branding that would reflect this diverse, vibrant city. Original compositions were written for news, weather, travel and the hourly news intro. Specialist music shows required ident packages that reflected their unique content, and simonsound used its exhaustive musical knowledge to fulfil this brief. Using a mixture of synthesized, real and local found sounds insured that Juice 107.2 stood out from the crowd.
Within six months of the re-brand, Juice 107.2’s listener share rose by 147%.